Reach the inbox, grow a list that cares, and send emails that work
Clear, tested guides on email marketing, deliverability, list cleaning and email verification. No fluff, no theory for its own sake: just what works when you send real campaigns.
Three skills that decide your email results
Most email problems come from one of these areas. Pick yours and follow the guides in order.
Email Marketing
Start, grow and automate an email program that people actually want to read.
Start with the key guide → · 3 guides
Deliverability
Get into the inbox: authentication, sender reputation and the rules Gmail, Yahoo and Outlook enforce.
Start with the key guide → · 3 guides
List Cleaning & Verification
Keep your list healthy: remove invalid, risky and dangerous addresses before they hurt your sender reputation.
Start with the key guide → · 4 guides
Latest guides
In-depth, step-by-step articles you can apply to your own list today.
Email Marketing for Beginners: The Complete 2026 Guide
A clear, step-by-step path from zero subscribers to your first profitable campaigns.
Read the guide →
How to Build an Email List From Scratch: 12 Proven Methods
Twelve permission-based ways to grow your first 1,000 subscribers, without buying a single contact.
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Welcome Email Sequence: 5 Emails, Timing and Templates That Work
The five emails every new subscriber should receive, with timing and ready-to-adapt templates.
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Why Are My Emails Going to Spam? 15 Proven Fixes
A diagnostic checklist to find out why your emails land in spam, and the fixes that get you back in the inbox.
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SPF, DKIM and DMARC Explained: A Simple Setup Guide for 2026
Plain-English explanations, example DNS records and the exact rules Gmail, Yahoo and Outlook now enforce.
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How to Clean Your Email List: A Step-by-Step Guide (2026)
Seven practical steps to remove invalid, risky and inactive contacts and protect your sender reputation.
Read the guide →The numbers every sender should know
The thresholds that mailbox providers and good practice set in 2026. Each one is explained in a dedicated guide.
Who is behind SendCleanly?
I'm Badr Zemrani, email marketing and SEO consultant with more than 15 years in digital marketing. I run BZCOM, a digital agency in Casablanca, where I set up, send and troubleshoot email campaigns for businesses every week.
I created SendCleanly to share the methods I actually use with clients: how to authenticate a domain, keep a list clean, avoid the spam folder and write emails people want to open.
My promise to you
- Advice from real campaigns, not recycled "top 10" lists
- Methods that respect the rules, never hacks to trick spam filters
- Only permission-based list building, never bought or scraped lists
- Only tools I actually use myself
Not sure where to start?
If your emails land in spam, start with deliverability. If you have an old list, clean it before your next send.